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Hence dating events, which allow for face-to-face interaction, have been viewed as a better way for singles to find like-minded individuals. According to managing director Anisa Hassan, the agency now has an active member base of 5, people and attracts an average of new customers a year.
Apart from singles, the agency also has divorced or widowed clients who are willing to take a second chance at love but remain hesitant about putting themselves out there. These are managing directors or CEOs who wanted me to go out and be their ears and eyes on the ground … this is a human-intensive process that dating apps cannot do.
While apps are there to disrupt, dating still requires the personal touch. We may be low-tech but we are high-touch. Some dating agencies have also taken on what they call an "activity-based approach" to event ideas - a move aimed at wooing singles who remain intimidated by formal dates with strangers and fun-loving somethings.
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CompleteMe, which has made its name in organising speed-dating events for the past seven years, has also introduced board gaming, karaoke and most recently, volunteering sessions to its mix. Thus far, interest in these activity-based events has been strong, with participants mostly in their 20s and early 30s. Held at the S. A Aquarium on Sunday Feb 12 , nearly people attended the matchmaking event organised by dating agency Gaigai.
And with online dating platforms here to stay as an alternative, some dating agencies have sought to deal with the challenge of disruption head-on by rolling out their own apps. We wanted to be the most effective dating service and this might mean different things for different people. We knew we had to move with the times, and we were and still are very okay to create products or services that might even compete with our own existing products … Businesses are being disrupted every single day.
In , homegrown matchmaking agency Society W launched its own dating app called Blindfold. The app, accredited by SDN, offers a free daily match curated based on a proprietary algorithm. Profile pictures on the app are also blurred to ensure anonymity.